Tag Archives: social media

Book Review: Likeable Social Media

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On my recent business trip to Vancouver, I felt inspired to read a business-related book. And I‘m just now getting around to blogging about it, because when you go on a week-long business trip, you spend the next week catching up.

Likeable Social Media (which really has a much longer title) offered really excellent, practical yet enlightening advice for any communicator. Sure, it’s slanted toward social media strategy, but really it gives words of wisdom that can be applied to all areas of communication, if you spin them right. And if you’re a communicator, you definitely know how to do that!

Cheryl – I think you’ll particularly enjoy this book. Let me know if you’d like to borrow it!

Nerd Alert! Awesome Social Media Facts

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I was perusing Ragan.com today – probably the best website for professional communicators, if you ask me – and came across this really cool article about social media. It’s in the same vein as the YouTube videos you’ve undoubtedly seen about social media facts (and if you haven’t, here’s one of many).

As a professional communicator and social media lover, I really loved this. Some were new, some were old and some were downright odd! I think it’s great to keep up with the latest trends and information in whatever industry in which you work (Chad reads nerdy meteorology magazines, for example), and the fact that I find the material so stinkin’ interesting just reinforces the fact that I’m in the right career field – which is always a great feeling.

So without further ado, here are some of my favorite social media facts from this article:

Facebook: Links about sex are shared 90 percent more than any other link. (This does not surprise me in the least – I’m sure Freud would say I TOLD YOU SO if he were still alive)

Twitter: Twitter handles more search queries per month than Bing and Yahoo combined (24 billion versus 4.1 billion and 9.4 billion respectively). (YOWZA – who knew??)

LinkedIn: LinkedIn’s revenue has doubled every quarter for the last two years. (Is it going from $1M to $2 to $4 or from $50M to $100 to $200? Either way, that’s impressive.)

YouTube: It originally started life as a dating site and was influenced by the Hot Or Not website. (Really?? I don’t see YouTube being an effective dating site – but perhaps the platform has changed a lot since inception. Also, does anyone remember Hot or Not? I remember it being all the rage my freshman year of college – I was disgusted by the idea then, just as I am now.)

Pintrest: Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn combined. (That is a LOT of referrals, y’all. If you’re a consumer-facing brand, you are seriously missing out if you’re not on Pintrest and are looking to increase market share/awareness/etc. Separately – I signed up for Pintrest when it first came out, but never did anything with it. However, I regularly get emails about people following me on Pintrest. STOP THAT, Y’ALL! I’m not worth following – I’m not even a user!)

Instagram: President Obama is on Instagram, having joined in January 2012. (Who cares? And this is not a political statement – I don’t care if any country leader is on Instagram – don’t they have better things to do than take hipster photos??)

Google+: The Google +1 button is used more than five billion times per day. (What the what?! Other than a senior executive at my company, who recently joined us from Google, I don’t know a soul who uses Google+.)

Klout: Justin Bieber is the only person with a perfect Klout score of 100. (Oh yes, because Justin Beiber is who I want to be the most influential person in the world. God help us.)

 

Coolest Thing Ever

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Y’all. The coolest thing ever happened to me tonight.

First of all, to make any sense of this story, you need to know the following about me:
1. I love me some social media (Twitter, Facebook, blogs, etc.)
2. I love me some Jesus
3. I love me some PR/Marketing/Communications
4. I want to do communications for a church or faith-based organization one day
5. I love me some Starbucks (I promise, this is relevant to the story)

So imagine you’re me, sitting on the couch while dinner cooks in the oven and just before you’re heading to church for the volleyball tournament. What do you do? Check Twitter on your iPhone, duh, because you are a super geek. Well, what do I find going on on the Twitters at that EXACT moment? A tweet-up convo about church marketing! Get out, right?! It totally happened.

So I decided to just to listen in (for those of you familiar with this technique, I was creepin’). But then I couldn’t keep my big fat fingers quiet any more – I had to participate! Church communications is what I am passionate about, y’all! So, without going into a huge amount of detail, I basically mentioned the idea of creating a church “experience,” similar to the way Howard Schultz (CEO of Starbucks – told you that part was relevant) works to create the Starbucks experience. Everything from the counter tops down to the feel and smell of the napkins at Starbucks is INTENTIONAL. They want you to feel a certain way at Starbucks – a way you can’t feel anywhere else (and I’d say they’ve done a darn good job of it). Starbucks also wants to be “your third place.” Besides work and home, they want Starbucks to be the place you hang out, want to be or enjoy being above other places.

I think both of these things are highly applicable and parallel to church marketing. Church isn’t about a routine where you show up on Sunday, sing a few songs, listen to a guy in a suit talk AT you for 30 minutes, write a check and leave. It should be an EXPERIENCE. And churches should be set up, governed and marketed as if they were “your third place” – fostering that environment will make people WANT to be there – and that’s where it all starts.

Long story short (or I suppose it isn’t that short now), I ended up connecting with @Stevefogg all the way over in Melbourne, Australia, who found my 140 character ideas interesting. Crazy, huh? THIS is why I love social media – it connects people who would have otherwise never met and allows them to share insights and ideas, ask questions and provide knowledge to one another. Seriously – this #cmsucks chat (church marketing sucks), was one of the coolest thing I have been a part of!